Gestion de la Marque - Je ne recherche qu'un acheteur!

Merci pour votre compréhension si l'article est en Anglais.

You must remember the Chinese proverb:

Give a man a fish and you feed him for a day; 
teach a man to fish and you feed him for a lifetime.

In Fashion, why do business owners prefer to just receive a fish every day?
ie rather than be trained how to fish.

The most frequent question we receive at GFM is:
I just want a Buyer!
Just find me an Agent!


Formation et Workshop sur les marges et prix


Did you know that 1/3 of all the start-ups or young designers projects we see are having pricing and margin issues?

Those issues are greatly affecting the dream, the project and the goals you have for the Brand or Retail business.
It means you cannot turn it into a profitable business venture and you give the wrong signals to potential Clients and partners.

Come and join us at our next PRICING & MARGIN Workshop delivered at Westminster Library on February 20th.
Speaker - Thierry Bayle - Founder of Global Fashion Management & London Fashion Business Academy and Co-founder CEO Mentoring.

Quels sont les avantages de la formation Etat-Unis?

Learn to Sell Your Fashion Brand in the USA

If you are planning to sell your fashion brand in the US (or are already selling there but with limited success), our unique workshop will take you through the detailed preparation process for setting up a successful business in the US.

The workshop is highly interactive and has been designed to make your learning curve as short as possible.
It is available as a webinarlive in Paris (and other worldwide destinations - call or email for more details) and it can also be delivered at your office

It will enable you to:

Gestion du temps et des priorités - Citations à méditer.

What will break or make your business succeed is time and priority management.
How do you rate yourself?
Do you regularly procrastinate tasks which are important in the business and do yu just focus on the easy ones, the ones you love doing or those which are urgent but not important?

Let's check what other Business people say about Time Management and let's review some other great quotes from business leaders or successful people ...

Douglas Reid - Xerox Corp
"Management has the responsibility to explain to the employee how the routine job contributes to the business's objective. If management cannot explain the value of the job, then it should be eliminated and the employee reassigned."

Anthony Robbins- Motivational Speaker
"If you do what you've always done, you'll get what you 've always gotten."

Richard Branson - Founder Virgin Group
“One of my favorite tricks is to conduct most of my meetings standing up. I find it to be a much quicker way of getting down to business, making a decision and sealing the deal. When given the opportunity I often like to take things a step further – literally, with a walking meeting.”
“I think the number one thing that I take with me when I’m traveling is the notebook… I could never have built the Virgin Group into the size it is without those few bits of paper.” “If you have a thought but don’t write it down, by the next morning it may be gone forever.” 

Read those from ...

L'Art et la Science dans l'Acte d'Achat

L’analyse des ventes (et du stock) se situe au croisement de ces deux fonctions majeures
dans la gestion d’une boutique:
l'Art et la Science.

Savant dosage entre
le coté artistique consistant à repérer les tendances et sélectionner le style, les modèles, couleurs.. qui vont séduire votre clientèle, et
une approche de type scientifique afin de savoir quelle quantité acheter et quand faire venir la marchandise.

Cette approche va vous permettre tres concrètement d’augmenter les ventes, de diminuer les remises et d’augmenter les profits.

Salons aux Etats-Unis - Comment réussir?


As many Brands are facing more competition locally (or struggling how to handle the Brexit), they are contemplating investing in the USA.

Have you already interviewed 10 Brands to understand what are the opportunities and mostly what are the challenges?
If not, then do it BEFORE you invest and before you take an agent or exhibit at a trade show in the USA.

Our clients have appreciated learning in less than 4 hours over 90% of the mistakes their competition is doing when heading to the United States.

The saving is huge. If you have any doubt, give us a call or email us.

Here are some of the topics you need to review.... (each one is about helping you increase sales by 10 to 300% or saving hundreds or thousands of dollars)

YouTube video - Comment optimiser vos Remises, Rabais et Ristournes?

Who is the biggest thief in your boutique or online business/ pop-up?
Your discounts or markdowns.

So why not dedicate enough time to understand, manage and control them?

This video will tell you more how much they represent and what are the 2 steps you need to take.

1. Know your markdown percentage (total discounts/ net sales) and compare it to the competition
2. Even if your discounts are low, are you turning the goods into cash quickly enough.

Tentez votre chance ... #GFM Challenge - Vous ne serez pas deçus



In 2018, many Brands and Retailers we talked to have been complaining that, too often,  they had been receiving the wrong advice.

As the industry is becoming more complex and unpredictable ...
As nobody knows it all and sometimes we don't know what we don't know...

The question is:
Where can we find somebody we can trust?

This is where the #GFMChallenge is going to be your solution to beat the competition and grow in 2019.

Check the video or call us/ email us.

Tout ce que l'on vous a dit a propos des Etat-Unis est un mensonge!

If you do not prepare yourself to critical thinking inside the business, this is a real risk you will be disappointed.

How do you prepare your Brand, your staff and your business to this eventuality?
What is at risk?

Investing for 2/3 trade shows in the USA with little or no results!
Investing in a sales rep(s) or distributor and generating little or no sales!

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