WEBINAR - The Art & Science of Buying / Open to Buy

How to forecast sales at over 90% accuracy

The owner/buyer has the Art of Buying. He/she knows what to buy.
What is more difficult is the Science part of buying, which is:
how much to buy and when to bring it in?

This will increase sales and minimise discounts.

By taking part in our seminar, you will learn
• Why you need to analyse the stock by product type first & not by supplier or brand
• How to buy better
• How to improve the profitability of the sales
• How to minimise discounts and markdowns
• How to improve cash flow and profitability
• As a mono brand store, how to better manage product classes and have a balanced collection to be aligned on demand. It will help you turn more goods into profitable cash.

Get an exclusive insight on how to better forecast sales and demand, increase sales and customer traffic, better manage your discounts, get new marketing ideas and much more.

Based on 20 years assisting independent fashion and mono brand retailers, this interactive seminar will help you put more pounds, euros or dollars in your pocket. Guaranteed!

Today, over 400 clients worldwide trust us every month on merchandise planning and retail guidance.Read our articles in the Trade Press and find us at UK and French Trade Shows. We act as Retail Expert for Whos Next.

LOCATION: Available from your office or home

DATE: Flexible - We will work with your team and yourself to finalise the date
DURATION: 2 hours + preparation

PRICE: £250 + VAT

Process: We will submit a questionaire and request some data to analyse (a confidentiality agreement will be sent). This will ensure we have a clear idea about your business, its challenges and opportunities. We will also focus on your priorities.

Deliverables: Powerpoint presentation - templates for immediate use - check lists - top tools and tips


We implemented GFM’s simple framework of buying by class (instead of by supplier) immediately. We have applied this now to our buying for the last 3 seasons and have improved our sell through percentage considerably.
Within a year we have reduced our stock holding by over 40%; we have reduced our forward spends by 30% and we have maintained and exceeded our previous year’s sales despite closing one of our 3 shops.
As owner/director of buying, I have found GFM’s experience and support invaluable. When you run a small company and the buck stops with you, it is good to know that there is a company like GFM who are focused on bringing the benefits of analysis & advice (usually found only in large organisations) to independent businesses.
GFM is a true management consultancy and I would recommend everyone to make use of their skills and resources, which we feel are not only extremely good value for money, but have considerably improved our profitability.
Laura – Therapy 

  • Who is it for?

    • Business owner
    • Retail director
    • Store manager
    • Buyer