Blog

Customer Relationship - Brand Communities

We bring 25 years experience in world class sales and marketing strategies that we help you implement.

Today, customers believe at 14% Brand advertising whereas
they believe at 94% what other customers or clients say.

This is one reason why there has been a surge in Brand Communities and the search by Brands and Retailers to build a community of followers and ambassadors.

Are you ready?
Start today to reap the benefits ...

Why Talk to GFM About Taking Your Business to the USA?

The United States offers a huge and potentially lucrative market for European fashion brands, provided that they fully understand the challenges involved and are properly prepared to meet them before making the necessary investment. We can help you to understand the US market and get your company ready to sell successfully in the USA.

As a UK Fashion Brand, are you looking to be Brexit proof and get ready to embrace Export in an optimal way? We can help. 

So why should you trust us?

Ma Poesie - Accessories

Discover MA POESIE accessories and lifestyle Brand from France.

A striking design which got le BON MARCHE Department Store to buy this Brand very early after the Brand started in 2014.

Thanks to Nadia Akkari, Consultant in marketing strategies, let's review 2 key questions she asked the Founder and CEO of MA POESIE Elsa Poux.

What advice would you give to the competition?

RETAIL VIDEO - How to manage your discounts

Who is the biggest thief in your boutique or online business/ pop-up?
Your discounts or markdowns.

So why not dedicate enough time to understand, manage and control them?

This video will tell you more how much they represent and what are the 2 steps you need to take.

1. Know your markdown percentage (total discounts/ net sales) and compare it to the competition
2. Even if your discounts are low, are you turning the goods into cash quickly enough.

Brand Strategy - Your Roadmap to Success

Brand Strategy is the roadmap for your brand’s success. If you don’t know where you’re going, don’t expect the market to open up a niche especially for you to slot into. Brand strategy is, essentially, your brand’s DNA. While it might evolve and change over the years, just remember that without some sort of plan, you will never get where you want to be.

Your brand strategy is the plan which outlines

• The key features of your brand. It needs to tell us who your brand is (e.g., its identity and values) and what it’s about

Westminster Library - Pricing workshop

REAL FACT

Did you know that 1/3 of all the start-ups or young designers projects we see are having pricing and margin issues?

Those issues are greatly affecting the dream, the project and the goals you have for the Brand or Retail business.
It means you cannot turn it into a profitable business venture and you give the wrong signals to potential Clients and partners.

Come and join us at our next PRICING & MARGIN Workshop delivered at Westminster Library on February 20th.
Speaker - Thierry Bayle - Founder of Global Fashion Management & London Fashion Business Academy and Co-founder CEO Mentoring.

Fashion USA Workshop - Benefits you can expect

Learn how to Sell Your Fashion Brand in the USA
GIVE YOUR USA BUSINESS SOME VA-VA-VOOM WITH OUR WORKSHOP!

If you are planning to sell your fashion brand in the US (or are already selling there but with limited success), our unique workshop will take you through the detailed preparation process for setting up a successful business in the US.

The workshop is highly interactive and has been designed to make your learning curve as short as possible.
It is available as a webinar, live in London (and other worldwide destinations - call or email for more details) and it can also be delivered at your office

It will enable you to:

Time Management & great quotes

What will break or make your business succeed is time and priority management.
How do you rate yourself?
Do you regularly procrastinate tasks which are important in the business?
Do you just focus on the easy ones?
Do you only focus on the ones you love doing or those which are urgent but not important?

Let's check what other Business people say about Time Management and let's review some other great quotes from business leaders or successful people ...

Douglas Reid - Xerox Corp
"Management has the responsibility to explain to the employee how the routine job contributes to the business's objective. If management cannot explain the value of the job, then it should be eliminated and the employee reassigned."

Anthony Robbins- Motivational Speaker
"If you do what you've always done, you'll get what you 've always gotten."

Richard Branson - Founder Virgin Group
“One of my favorite tricks is to conduct most of my meetings standing up. I find it to be a much quicker way of getting down to business, making a decision and sealing the deal. When given the opportunity I often like to take things a step further – literally, with a walking meeting.”
“I think the number one thing that I take with me when I’m traveling is the notebook… I could never have built the Virgin Group into the size it is without those few bits of paper.” “If you have a thought but don’t write it down, by the next morning it may be gone forever.”

Read those from Warren Buffet, Malcolm Forbes ...

The Art and Science of Buying

In light of what has happened on the High Street with BHS, it is important to re-emphasise that we are having a key retail asset which is not taken care of.

At BHS Limited from 2010 to 2014, sales went down 15% and stock went up by 50%.
Is that normal?

What is the issue faced by many retailers from large chain stores to independent retailers: Buying!

As you are placing orders for the SS or AW season, you must be having the following 2 questions in mind:

How can I make this buying process easier?
How can I maximise my profits on the stock I am buying – which is my number 1 asset?

Let’s focus on 2 key elements which will help you put more £ / € or $ in your pocket. Guaranteed!
You have the art of buying and you know what to buy, you now need to have the science part of buying which is “how much to buy” and “when to bring it in”.
Answering those questions as accurately as possible will put you ahead of your competitors and increase revenue while reducing stock.
So, what do you need to do to achieve better results when managing your stock?

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