If you're planning to exhibit at a trade show in the next few weeks and you're also looking for a sales agent, take a look at our checklist and get some top tips. Our suggestions are all tried and tested (we've been doing this for 25 years) and are based on talking to brands and agents at all the major tradeshows. Obviously we've also had many discussions with both groups over the years: during the initial search and once the agent/brand relationship is well underway ... or over.
Finding and working with agents is something we could talk about at some considerable length, but for this checklist we've tried to keep this short, so here are the key points to bear in mind as you get ready for your show:
CITY BUSINESS LIBRARY in London offers businesses many resources for research.
They also offer mentoring/ support session and many workshops.
Many of those products and services are geared up for start-ups and SMEs.
If you are in this position, rush to CBL and discover the rich content they have.
Very soon, they should offer a premium service consisting in being able to access databases and research papers online.
Everybody goes digital!
Have you visited the GFM Online Platform for young Designers and Start-Ups? DO IT HER.
Check the CBL list of Seminars and Workshops and stay tuned for our own RETAIL WORKSHOP on January 29th at 2.30pm.
Today, as the business is becoming more complex and nobody knows it all, it is paramount for retailers and brands to benefit from support and assistance to cover many business questions they have.
Who's Next Tradeshow has spotted this need from Retailers many years ago and launched the RETAIL EXPERT CLUB.
After a few years, it was obvious that 40 to 50% of the attendees and private meetings were requested by Brand owners.
The concept changed and was named FASHION SOLUTIONS.
Today any visitor, exhibitor, Brand or Retailer can attend interactive and business insightful workshops free of charge. In addition, they can also have an individual session with an Expert against a nominal fee (€50).
GFM Founder is one of the Brand and Retail Expert for the show.
GFM delivers the Business of Fashion with Honesty and Transparency to ensure tyou build a serious and profitable business now and not later. There is too much at stake for you to lose if you do not get truthful advice and critical thinking.
Every day of this month and year from Friday December 28th 2018 to Monday December 31st 2018, we will be offering a free 1 hour Advice Session to discuss your opportunities and challenges.
Check our @RetailFashion Twitter account.
Before we go any further, I need to get something off my chest.
Let’s call it the Gold Rush Syndrome.
Have you any idea how many British and European Brands have decided, very often at the last minute, to attend U.S. trade shows and then recruit local agents with little or no preparation?
Does it sound like a brilliant strategy? Really? In so many cases it cost them considerable time and money. But it really doesn’t have to be this way. If you’re planning to take your brand to the USA, my top tip can be summed up in one word and a lot of hard work: PREPARATION!
RETAIL STEP 1
Don't get your Retail business clamped down from day one because you failed to set up a proper and accurate Break Even Analysis (BEA).
This tool is essential to determine how much sales you need to make for the next 12 months.
1.Break down the annual sales into monthly sales and get your sales team to work hard on achieving those sale MONTHLY. Ideally, support them to exceed the target.
Independent Boutiques are Pushing the Boat Out in Bristol!
With one in every four fashion purchases taking place online, Fashion Retail is harder today than ever before and independent boutiques need to up their game.
The Jerome Pugh Agency is organising a workshop on board a barge (on the Kennet and Avon Canal) at Bristol to help retailers improve the profitability of their stores.
Thierry Bayle of Global Fashion Management will be running the workshop, which will focus on fashion retailers’ 3 key assets: stock, people and data.
Thierry Bayle, Founder of GFM, commented ‘We’re delighted to be working with Jerome and his network of boutiques. Today retail is no longer about what you know, it’s about what you don’t know’.
FOX WILLIAMS, Fashion Lawyers, is regularly organising Fashion Events, seminars and networking session.
On November 27th, discover the inside story about the Agency contract and how Brexit will affect the brand/ Agent relationship.
• Duties and obligations - how parties to an agency or distributorship agreement can use duties and obligations to their advantage - Rebecca Richardson
Globalising Your Brand - Stretching Beyond Borders - KUALA LUMPUR
This 2-day event is catered for entrepreneurs, fashion designers and founders in the business of fashion and apparels, wearable technologies and fashion accessories who are looking to expand the business.
This programme is catered for designers and founders only within Asia. We encourage brands with over 2 years experience and ready to venture into the overseas market in US and Europe to participate.
Keynote Speaker: Thierry Bayle, Founder of Global Fashion Management