As you know now, building a successful global Brand does not come by chance.
It has nothing to do with a hope strategy that many new Brands have.
However, it has everything to do with building a puzzle. Each piece is important and if one is missing the Brand or Retail store could be failing!
Today, we wish to discuss Credit Management.
We recall clearly when a French Brand approached us with over €22 000 of open invoices with clients in the UK, USA, China and Japan.
A year later, the Brand was gone!
As a reminder, worldwide, 1/3 of companies will go down because the clients are not paying the invoices on time or not at all. Can your Brand afford this mistake?