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How to build a global Fashion Brand - Greece Going Global

Imagine you have a Fashion Brand and you want to grow it at Export...
Imagine you have the magic wand to know the Golden Rules to succeed....
Imagine you know the mistakes your competitors have made before you and you can therefore save thousands of euros...

After over 25 years of experience in Europe and the USA with Brands from International Designers Brands to Young Designers and start-ups, we have hundreds of case studies to share. On some issues and opportunities, we even have thousands of case studies.

Today, to be successful, you need to focus on the 6 Ps:
Picture, Product, People, Promotion, Process and Patience and the bonus P is the result of the previous 6: PROFITS!

The truth on the Millennials by Simon Sinek

Simon's interview is to be watched if you are working or need to work with Millennials very soon.
You will get tremendous insight into what makes them tick.

An eye-opener. You won't regret it.

They are born in 1984 and after. They seem to be
* Tough to manage
* Entitled
* Unfocused
* Self Interested
* Lazy

...

Top reasons why clients love our merchandise planning winning approach

Winning @ Retail Advantage.

With our partner Management One™, we have become the Trusted Authority in Merchandise Planning and Open to Buy.

Clients' benefits
Have the right product at the right time in the right quantity.
Forecasting sales at over 90% accuracy.
Reduce average stock level by up to 30%.
Constant critical thinking to grab growth opportunities.
Improvement of the Retail KPIs

KPI - Discounts: Traditionally, the total yearly discounts should not exceed  10/15% of net sales in a multilabel environment and the total discounts should not exceeding 25/30% of net sales in a mono brand environment.
Check that your stock does not represent more than 2/4 months of sales (possibly less if you bring fresh goods every week/every month).

Why?

1.We take the time to understand the operational and expense side of your retail business.

a.Semi Annual Break Even analysis
b.Cash flow
c.Dashboard to monitor KPIs
d.Annual Profit Potential Worksheet
e.Annual SWOT-POP (Problems, Objectives and Priorities) to redefine objectives and goals

Sales & Marketing for growth WEBINAR - For Greek Brands

UPDATED

As a Greek Designer or Fashion Brand, do you feel frustrated that it is always harder to generate export sales?
Are you missing a structured plan, skills or a sounding board to grow sales in your business?

Come and join us for this free webinar to understand

HOW TO BUILD A GLOBAL AND PROFITABLE FASHION BRAND.

You will understand the top 6 Ps to grow sales.
You will understand how to build a strong sales and marketing pipeline to grow a €1 million business and export business.

Private Advice & Consultation

Designers appreciate the 2 options offered to them:
* Learning from the comfort of their office or home - Delivered through online courses
* Learning from a 1-2-1 session with an Expert or Mentor.

Set up your own individual and private appointment here.

Upon confirmation of your company, we will send you an NDA (Non-Disclosure Agreement).
We will also send you a quick questionnaire to fully understand your business, questions and expectations. 
We want this session to be as thought-provoking, business insightful and result oriented as possible. 

Secured Payment Page here.

Luxury Network Summit - Istanbul

Internationally recognised Luxury Network group is organising its 2019 Summit in Istanbul.

Event Theme:
The journey of luxury… Originality, innovation and excellence…
“The New Route of Luxury: Silk Road and Regional Partnerships“

Thierry Bayle,
founder of Global Fashion Management / London Fashion Business Academy and
Co-Founder of CEO Mentoring will be joining as keynote speaker in a fashion and luxury panel at the event.

Apart from recognised speakers and important topics to be discussed, this event is unique by the set up of B2B meetings to bring critical thinking, networking and solutions to the opportunities and challenges we all face as business leaders.

How to manage your store? The CEO's dashboard

Our last retail appointments have highlighted a serious issue when dealing with Business Owners.
They do not have a dashboard to look at and therefore they fail to understand what is happening in their business.

On occasion,  they have a dashboard but it is the wrong one (make sure that there is enough critical thinking in the business and therefore the question is "who is coaching or mentoring the top management?" - Call us for advice). 

The purpose of this blog post is not to be THE dashboard you need to implement but it can certainly be a minimum you want to look at.

By sitting down together, we will understand your business, your goals and set up the dashboard in NO MORE THAN 4 HOURS. 
Let's not waste time or money.
Let's not delay taking action as we are never far away from some key months and retail has high fixed expenses from rent, stock and salary.

What should you review every 2 weeks or every month:

Snackable Content -The new format in marketing

Around 60% of the social media content is watched on a mobile device.
All snackable content,a short content not exceeding 3/6/10 or 15 seconds, must be mobile friendly.

Many marketers want the content to be digestable and delicious!
How is yours?
Since our attention span is short, this approach does make sense to catch the viewer's attention and get him hooked to your Brand or message.

Greek Designers are going global! Join us

As GFM is organising its 2-day workshop in Athens & Thessaloniki on building a €1 million export business, some Greek Brand and Designers were very keen in getting a crash course on setting up and building a successful USA business.

They had analysed the marketplace, talked to Brands having already exhibited in the USA and have realised that a real gap exists between selling in Europe and selling in the USA.

We have therefore decided to extend our stay and add 2 of our most favourite workshops to be running on June 21st 2019:
1. Fashion USA Workshop - 4 hours - From 9 am to 1pm
2. Retail Buying and Merchandising - 4 hours - From 2pm to 6pm
How to get the right product at the right time in the right quantity

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