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Poor credit management can kill your Brand

UPDATED VERSION

As you know now, building a successful global Brand does not come by chance. 
It has nothing to do with a hope strategy that many new Brands have.
However, it has everything to do with building a puzzle. Each piece is important and if one is missing the Brand or Retail store could be failing!

Today, we wish to discuss Credit Management.

We recall clearly when a French Brand approached us with over €22 000 of open invoices with clients in the UK, USA, China and Japan.

A year later, the Brand was gone!
As a reminder, worldwide, 1/3 of companies will go down because the clients are not paying the invoices on time or not at all. Can your Brand afford this mistake?

Customer Relationship - Brand Communities

We bring 25 years experience in world class sales and marketing strategies that we help you implement.

Today, customers believe at 14% Brand advertising whereas
they believe at 94% what other customers or clients say.

This is one reason why there has been a surge in Brand Communities and the search by Brands and Retailers to build a community of followers and ambassadors.

Are you ready?
Start today to reap the benefits ...

Why Talk to GFM About Taking Your Business to the USA?

The United States offers a huge and potentially lucrative market for European fashion brands, provided that they fully understand the challenges involved and are properly prepared to meet them before making the necessary investment. We can help you to understand the US market and get your company ready to sell successfully in the USA.

As a UK Fashion Brand, are you looking to be Brexit proof and get ready to embrace Export in an optimal way? We can help. 

So why should you trust us?

Ma Poesie - Accessories

Discover MA POESIE accessories and lifestyle Brand from France.

A striking design which got le BON MARCHE Department Store to buy this Brand very early after the Brand started in 2014.

Thanks to Nadia Akkari, Consultant in marketing strategies, let's review 2 key questions she asked the Founder and CEO of MA POESIE Elsa Poux.

What advice would you give to the competition?

USA Market - What is the difference between FOB and DDP?

When looking to export your collection, you are bound to deal with INCOTERMS.

These International Commercial Terms set out the responsibilities of the Buyer and the Seller and state who pays for transport, insurance, taxes and duties.

FOB refers to Free On Board. The Seller's responsibilities stop when he puts the goods on a plane or boat in his home country. The Buyer must take then take responsibility for anything happening after that, such as transport from the port/aiport to the store in the USA, as well as paying the duty.

RETAIL VIDEO - How to manage your discounts

Who is the biggest thief in your boutique or online business/ pop-up?
Your discounts or markdowns.

So why not dedicate enough time to understand, manage and control them?

This video will tell you more how much they represent and what are the 2 steps you need to take.

1. Know your markdown percentage (total discounts/ net sales) and compare it to the competition
2. Even if your discounts are low, are you turning the goods into cash quickly enough.

Brand Strategy - Your Roadmap to Success

Brand Strategy is the roadmap for your brand’s success. If you don’t know where you’re going, don’t expect the market to open up a niche especially for you to slot into. Brand strategy is, essentially, your brand’s DNA. While it might evolve and change over the years, just remember that without some sort of plan, you will never get where you want to be.

Your brand strategy is the plan which outlines

• The key features of your brand. It needs to tell us who your brand is (e.g., its identity and values) and what it’s about

Westminster Library - Pricing workshop

REAL FACT

Did you know that 1/3 of all the start-ups or young designers projects we see are having pricing and margin issues?

Those issues are greatly affecting the dream, the project and the goals you have for the Brand or Retail business.
It means you cannot turn it into a profitable business venture and you give the wrong signals to potential Clients and partners.

Come and join us at our next PRICING & MARGIN Workshop delivered at Westminster Library on February 20th.
Speaker - Thierry Bayle - Founder of Global Fashion Management & London Fashion Business Academy and Co-founder CEO Mentoring.

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