As a Retailer, Clients tell us that it has become more complex and unpredictable.
Do we agree?
How do Retailers stand out?
Maybe with the help of Brands who care about you and bring you basic Partnership 101!
Our Retail Clients have shared for the last 3/4 seasons that they now need Growth & Profitability!
It is not good enough to buy a Brand. The Brand must perform in the store.
Business owners are happy to make a "loss commitment" for 1/2/3 seasons however there has to be a time when the Brand must be performing.
To reach the "profitability destination" more quickly, some Brands have been more adventurous than others.
Some have created what we would call a "Positive Partnership".
Many retailers complain to us that as soon as they sign the order form, the Brand disappears. The Brands are not with them on the journey to success.
Some Brands open their own branded store in front of yours. Other Brands sell the goods to a competitor in the same street or the same part of town despite the exclusivity agreement...
Enugo has approached these challenges with a positive spirit.
A spirit of real understanding and cooperation.
How can we create profitability across the whole season, the whole year and beyond?
From trunk shows to returns, from swaps to better margins, from training your staff to supporting your Team or offering discounted pieces.
It works. Let's start the conversation with the brands you work with.
Enugo can be found exhibiting in New York (Coterie), Berlin (Premium), Copenhagen (CIFF) and even Paris at Who's Next.
WHAT ARE YOUR STORIES WHEN IT COMES TO
YOUR PARTNERSHIPS WITH BRANDS.
TELL US MORE.
PS - GFM Founder acts as Retail Expert at Whos Next - see him there. September 6th to 9th. Find Thierry in the zone "Experts & Masterclasses".