#1 mistake Brands make when launching wholesale

Building a fashion Brand does not come by chance especially in the current economic climate and with the increased competition you face.

So let's prevent this #1 mistake that many Brands make from Young Designers / Start Ups to established Designer Brands.

They start at wholesale and start connecting with trade buyers. The problem starts just here!

Athens Business of Fashion Wokshop

Export is the route to building a strong international profitable Brand.

Are you ready for it? Are you happy with your ROI at any Trade Show you exhibit at?
Are you happy from the results you get from your agents or distributors?
Does your team have the right training, experience, critical thinking, execution skills to deliver the results you have shared with them?

... We can help.

Join us with other Greek Brands on June 18th and 19th morning 2019 in Athens.


Poor credit management can kill your Brand


As you know now, building a successful global Brand does not come by chance. 
It has nothing to do with a hope strategy that many new Brands have.
However, it has everything to do with building a puzzle. Each piece is important and if one is missing the Brand or Retail store could be failing!

Today, we wish to discuss Credit Management.

We recall clearly when a French Brand approached us with over €22 000 of open invoices with clients in the UK, USA, China and Japan.

A year later, the Brand was gone!
As a reminder, worldwide, 1/3 of companies will go down because the clients are not paying the invoices on time or not at all. Can your Brand afford this mistake?

Brand Strategy - Your Roadmap to Success

Brand Strategy is the roadmap for your brand’s success. If you don’t know where you’re going, don’t expect the market to open up a niche especially for you to slot into. Brand strategy is, essentially, your brand’s DNA. While it might evolve and change over the years, just remember that without some sort of plan, you will never get where you want to be.

Your brand strategy is the plan which outlines

• The key features of your brand. It needs to tell us who your brand is (e.g., its identity and values) and what it’s about

Fox Wiliams - Legal will have no secret for you

FOX WILLIAMS, Fashion Lawyers, is regularly organising Fashion Events, seminars and networking session.

On November 27th, discover the inside story about the Agency contract and how Brexit will affect the brand/ Agent relationship.

• Duties and obligations - how parties to an agency or distributorship agreement can use duties and obligations to their advantage - Rebecca Richardson

All is good .... (so far should we add)

Over the last 4 weeks, we were discussing with 3 different prospects how was the business and the answer was simple:
"All is good - No problem".

Unlike other Brands, the owner was yet keen to open up to a candid conversation which we had after sending an NDA - non-disclosure agreement.

Then we both became serious and we started looking at real numbers, real measurable goals in the business. We did a real reality check on whether the business was prepared for a healthy 2018 end of the year and profitable 2019.

We both agreed that it was not going to be a smooth running over the next 12 to 18 months. WHY?

How to get successful delegation?

As a Business Owner, there will be a time when you cannot do everything.
The sooner you know it, the sonner you can put in place a process and training to make delegation effective.

Isn't that your goal to grow the business?

How does delegation happen? 

How to tell if you need a Mentor

People often assume that leaders automatically come up with the right answers because of the position they hold.
The thought is that “they wouldn’t be leaders if they didn’t come up with the right solutions most of the time.” One would like to think so, but the reality is different.
The leader of a business or organisation on Monday morning, may have ‘only’ been an executive last Friday.
On Friday, they were good, perhaps very good, but not perfect.

How did they become perfect over the two days between subordinate and boss roles?

Berlin - Business of Fashion made easy - July 6/7

Do you feel alone in the Business?
Do you feel the Fashion Insdustry has become more complex and as nobody knows it all, it is advisable to have a sounding board to work alongside the Team and yourself?

Is it hard to find an organisation that works on honestry, integrity and assisting the Brand and Retail stores from Strategy to Execution?

GFM Founder, Thierry Bayle, will be in Berlin at Premium Trade Show time and thereafter.
It is YOUR chance to discuss your Brand and Retail opportunities and challenges.

On July 6th and 7th, we will offer insightful business workshops and mentoring to help you set up, manage and grow your brand and Retail Business (brick and mortar, online or pop up).

Fashion VIP Service

As a START UP or YOUNG DESIGNER do you feel alone? 
Do you feel you need to brainstorm important decisions with an expert?
Do you feel you need to be guided to take the best decisions and implement flawlessly the important tasks in the business?

You are not alone.
The Fashion VIP Service will help you have an Executive Director and COO (Chief Operating Officer) without the cost associated with them.

Watch the video to understand how it will benefit you.

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