Over the last 4 weeks, we were discussing with 3 different prospects how was the business and the answer was simple:
"All is good - No problem".
Unlike other Brands, the owner was yet keen to open up to a candid conversation which we had after sending an NDA - non-disclosure agreement.
Then we both became serious and we started looking at real numbers, real measurable goals in the business. We did a real reality check on whether the business was prepared for a healthy 2018 end of the year and profitable 2019.
We both agreed that it was not going to be a smooth running over the next 12 to 18 months. WHY?