Recently, we were working with a former client and reviewing the Retail strategy they took 2 years ago with success.
We now have the visibility to say it.
As a Brand, you know it is critical to establish a strong Brand awareness and having one's own physical store is key. It is also essential to have direct feedback from clients and not through the the independent retailers you are selling to.
At the same time, we live in a complex and unpredictable world and running a profitable retail store is tough. Managing retail requires new skills, people and processes and they are far away from those you may know by heart when running your Wholesale business.
What was the 1 idea that the client implemented to deliver a profitable business right away?