How to control the amount of markdowns you are giving away?

The new buying season has started and it will be going on for another few weeks.

But let's focus on selling.

Do you know how much markdowns (in value) you have given away to clients this season?
Do you know how much markdowns (in value) you have given away to clients last year?

If you don't then something is wrong in the business.
Discounts/markdowns are the biggest thieves in the store.

Let's understand and manage them well.

FashionCollective - Fashion Networking at @TheScotch

The Fashion Industry has become more complex and unpredictable.

So why stay alone?

Join us on March 8th in a famous rock star hangout in Mayfair, The Scotch of St James, revered by names like The Beatles, The Rolling Stones, The Who, Jimi Hendrix, The Beach Boys, Eric Clapton, Chuck Berry, Jimmy Page, Rod Stewart and more.

The event will start with a Catwalk from ANDERSON CLUB by Designer Olga Anderson, followed by a workshop delivered by Global Fashion Management's Thierry Bayle who has years of experience working with the likes of Calvin Klein, DKNY, Kenzo, Monalisa, Moschino, Paule Ka, Smalto, Versace… and is consulting with young designers for years.

Get real! Time to learn or Time to sell?

Get real. It's time to wake up.

It's not a time to learn, it's a time to sell.
In a nutshell, this is the answer we get from most Young Designers and SMEs (and retailers).

If you love videos then this one is for you: 4 reasons why we fail!

When we speak to Brands or those working with Brands, Fashion Brands just want to sell. They are just looking for buyers.

So Brands are in no way interested to learn how to do things.

A Chinese Proverb states
Give a man a fish and you feed him for a day;
Teach a man to fish and you feed him for a lifetime.
Which one do you prefer?

All is good .... (so far should we add)

2 weeks ago, we were discussing with a prospect how was the business and the answer was simple:
"All is good - No problem".

Unlike other Brands, the owner was yet keen to open up to a candid conversation which we had after sending an NDA - non disclosure agreement.

Then we both became serious and we started looking at real numbers, real measurable goals in the business and having a real reality check on whether the business was prepared for a healthy 2018 and 2019 and profitable growth.

We both agreed that it was not going to be a smooth running over the next 12 to 18 months. WHY?

Year of the Dog - GONG XI FA CAI

We have close links to to the Chinese Community and strong experience from Singapore & South East Asia.

We assist Chinese Brands to develop globally as well as recommend Brands which are looking for investors from China. 

What have been some highlights in the Fashion Chinese Designer Community ...

MAGIC, Coterie, D&A, Playtime, Curve, MRket, Capsule


As many Brands are facing more competition locally (or struggling how to handle the Brexit), they are contemplating investing in the USA.

Have you already interviewed 10 Brands to understand what are the opportunities and mostly what are the challenges?
If not, then do it BEFORE you invest and before you take an agent or exhibit at a trade show in the USA.

Our clients have appreciated learning in less than 4 hours over 90% of the mistakes their competition is doing when heading to the United States.

The saving is huge. If you have any doubt, give us a call or email us.

Here are some of the topics you need to review.... (each one is about increasing sales by 10 to 300% or saving hundreds or thousands of dollars)

Happy Valentines Day

Valentines Day is a special day for us as it reminds us of a conversation we had with a Singaporean Designer in Paris.

As we were explaining the Buyer/Seller relationship, the Designer said: "it's like courting".
She was right 100%!

When Brand Quality is Not Enough

I had an interesting conversation with a fashion veteran of 20 years at a trade show the other day.

He said, 'You know, these days it's not enough to have a great product: you can have the best product in the world, but if the company behind it isn't up to the mark, you might as well go home'.  He's absolutely right. 
Your product can be of the best quality, amazingly original and smoking hot, but without the right back-up, it will never make you rich. 

So what can you do?

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